Product Review websites abound on the net, but they're definately not all being equal regarding honesty and integrity. Many product review sites appear to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, so they can make money via affiliate links https://www.bandf.ie/.
Here are a few approaches to assess if a website and its owner(s) are merely inside for the money, or if they provide honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? A real review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are actually run by affiliates posing as "honest" reviewers, when actually their sole intent is to only recommend every product they write about https://www.complasinternational.ie/.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. The same as scientific studies, there's a powerful proclivity towards favorable bias of an item if the reviewer didn't purchase it himself. The fact that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective through the course of the review.
3. Does the Website Review an Array of Products or Only One? A site that reviews a number of products is more apt to be neutral and a true review site when compared to a site where just a single product is reviewed. Why would someone visit the trouble of building a website for only one product and then give it an adverse review? Of course the review will soon be positive (although at times they may throw in an adverse comment or two to give the look of being impartial https://earsense.ie/.)
Single-product-sites are favored by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then utilizing a domain of 'AcmeListBuildingSecretsReview' will usually give that site a greater position in the search engines.
4. Do the Reviewers Have Only Positive Things to Say in regards to the Products They Review? A really neutral product review site will have both positive and negative reviews. If most of the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of these of the consumer https://www.outsourcesupport.ie/.
5. Does the Review Headline Use the Word 'Scam'? This can be a classic tactic utilized by many unscrupulous reviewers to make use of keywords in the title as well as to give the look of shoring up the trust factor. An example headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people enter the search box when they have questions in regards to a product.
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