Fake news sites have long been used and embraced by online marketers as a successful sales tool. You may have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this implies for online marketing.
The common signs of a fake news site are either a supposedly legitimate news report video on a product coupled with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources previously, and the sole reason that these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it previously by simply using paid advertising to get their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to seem on CNN's website
This is one of many major ways which these sites have been able to sneak underneath the radar seemingly playing by the rules up to this point. However now the FTC has passed a fresh law which forbids the use of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take very long because of this to pass into other niches. If you've been using such sites as your landing pages, it might be time to start looking for other options when it comes to marketing your products or services.
The FTC has also fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a thin "after photo" person are just what they're talking about.
As the FTC is tightening its watch over affiliates, you will find still methods to happily coexist and make serious money online through white hat marketing practices. The important thing as far as the FTC is worried is transparency in marketing.
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