Monday, January 17, 2022

Think you're Working with Imitation News Sites?

Fake news sites have long been used and embraced by online marketers as a successful sales tool. You may have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.

The FTC has placed a ban on fake news sites. Here's what to understand and what this implies for online marketing.

The common signs of a fake news site are either a supposedly legitimate news report video on a product coupled with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources previously, and the sole reason that these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.

The way these fake news sites have gotten away with it previously by simply using paid advertising to get their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to seem on CNN's website

This is one of many major ways which these sites have been able to sneak underneath the radar seemingly playing by the rules up to this point. However now the FTC has passed a fresh law which forbids the use of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.

It won't take very long because of this to pass into other niches. If you've been using such sites as your landing pages, it might be time to start looking for other options when it comes to marketing your products or services.

The FTC has also fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a thin "after photo" person are just what they're talking about.

As the FTC is tightening its watch over affiliates, you will find still methods to happily coexist and make serious money online through white hat marketing practices. The important thing as far as the FTC is worried is transparency in marketing.

If you are interested in making serious money online through the very best AND legitimate methods of affiliate marketing, I invite one to register for my complete and 100% FREE 10 Day Fast Track Training Course to learn everything you need to understand about making huge money online in affiliate marketing and never having to spend anything to learn how.

Saturday, January 8, 2022

Exactly what points to find inside a Product Review Site

Product Review websites abound on the net, but they're definately not all being equal regarding honesty and integrity. Many product review sites appear to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, so they can make money via affiliate links

Here are a few approaches to assess if a website and its owner(s) are merely inside for the money, or if they provide honest truly neutral, consumer-oriented product critiques:

1. Who Runs the Site? A real review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are actually run by affiliates posing as "honest" reviewers, when actually their sole intent is to only recommend every product they write about

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. The same as scientific studies, there's a powerful proclivity towards favorable bias of an item if the reviewer didn't purchase it himself. The fact that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective through the course of the review.

3. Does the Website Review an Array of Products or Only One? A site that reviews a number of products is more apt to be neutral and a true review site when compared to a site where just a single product is reviewed. Why would someone visit the trouble of building a website for only one product and then give it an adverse review? Of course the review will soon be positive (although at times they may throw in an adverse comment or two to give the look of being impartial

Single-product-sites are favored by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then utilizing a domain of 'AcmeListBuildingSecretsReview' will usually give that site a greater position in the search engines.

4. Do the Reviewers Have Only Positive Things to Say in regards to the Products They Review? A really neutral product review site will have both positive and negative reviews. If most of the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of these of the consumer

5. Does the Review Headline Use the Word 'Scam'? This can be a classic tactic utilized by many unscrupulous reviewers to make use of keywords in the title as well as to give the look of shoring up the trust factor. An example headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people enter the search box when they have questions in regards to a product.